Copy Hackers is an online copywriting training business serving a world of freelance copywriters. They want to give this present to copywriters at an upcoming event. The idea was to play on the famous quote "But first coffee" turning it instead into "But first copy". They wanted a design slightly hipster and cool. The idea of a mascot, a copywriter as their hero sound good for them, I didn,t want to represent this by a man or woman, so both of them was the solution.