Alejandro Cortés of Dr. Freud contacted me to create the logo. His idea was to use
a mental health icon that people identify and associate with the mind. As a result,
I illustrated with digital engraving one of the most iconic portraits of Sigmund Freud, to include it in the logo design as the icon of the brand.
I also designed a Small Version of the logo for small format applications, in addition
to the Stationery Design and Brand Guide.