After looking over the work of other design stalwarts, I got inspired to create this logo by incorporating the image of a concrete wall into the neagtive space. That grew into some interesting concepts and ideas, yet this was probably the most intriguing of them all. With the X as the focal point, I looked at old decals and stickers to come up with a way to get the viewer to focus in on the center of the piece. Add some strong lettering and you have a brand that you can believe in when it comes to concrete.