Arbor Street Ventures is venture fund for a University of Michigan. The client wants to have arbor arch incorporate in the logo somehow, so I made this arbor arch using the first letter of the company name, letter A. Next, the client required to see arbor leaves too, so I added that arbor leaves that is located near the arbor arch. After combining all that elements this is the final design with the modern and clean font, matching the logo design completely.