The ideea behind the logo is to represent a powerful and brave animal, the king of all the animals, a self confident and courageous lion.

The coice of color brings a feeling of peace and courage, using a sharp gradient from the warm top part to the cold lower one.

The arrow pointing upward suggest a possitive mood, always looking forward for better.

The flat desing allow you to use the logo in a variety of ways, including the monochrome versions for cases when the color one doesn't make enough contrast or isn't visible.