The ideal customer is a dog owner that lives in Texas, California, Florida, New York, Ohio, North Carolina, Pennsylvania, Georgia, Illinois, or Tennessee. They are between 18 and 34 years old. They are either male or female. They are single, married, or living with a partner. Their dog is considered a member of the family. They need dog products that are safe, healthy, and fun. They appreciate high quality products, so they pay a premium for YOWZY products