A logo design for the new cutting-edge, Window Tint-Changing Technology, WISP.

The Typography is made smooth to capture the softness of the pronunciation of the word "WISP".

The two, fading blue dashes on the left of the typography represent:

- The function of the digital blinds which is the ability to change tints.
- Quotation marks, an open-ended conversation with the product.
- Signal of connection which gives it the tech-feel and portrays the way one could use the product (remote control).
- The light aqua blue color is that of the sky on a sunny day.