This is a cute and quirky logo idea for Bare Fruit. It features a happy / cute / cheeky kiwi fruit holding it's skin like a cape or jacket, to reveal it's inner fruity goodness and strong nutrients. Below the text is in the Aller font, which I thought would fit well with the quirky fruit, as it is kind of unusual and also very friendly. This logo portrays cheekiness and also strength and goodness of the nutrient-rich smoothie mix.