This project involved a challenging consumer packaging concept. The goal was to create something virtually indistinguishable from a 19th century elixir label, with authentic typography and an alluring color story. In our experience, this level of design tends to be a tall order, even for large design firms.

This was a Gold level contest and 4 designers submitted concepts. Of these, Calavera was the only designer who immediately grasped our vision, nailing the basic idea on the first try. Calavera was also quick to submit numerous minor revisions at our request, each an improvement over the last.

We couldn't be happier with the final result. It has been a pleasure working with this consummate professional. We look forward to future projects with 99designs and to working with Calavera and other talented designers.