In this logo for “Seasons”, a healthy food restaurant, I embedded two main connotations.
First of all, I emphasized the ON in the restaurant’s name. “On” is a very positive symbol: active, healthy, fresh – it’s all ON. Moreover, it could be used in further marketing as well. I also came up with the slogan “switch on the taste”. In addition to the ON-concept, I also used a leaf to stylize the switch button. The leaf points out that only organic and fresh product are used in this restaurant, and it can be used in patterns for all kinds of promotion materials.