The client wanted a typographic logo with a series of party-themed icons which could be used across a range of promotional materials. I gave the icons personality by turning them into simple characters, and used bright, engaging colours which would appeal to both kids and parents. The typography is customised and incorporates a party hat with a pair of eyes to match the eyes in the character icons – which ties together the graphics and type both visually and conceptually. The result is fun, fresh and very kid friendly.