The client sells inflatable pools and accessories, as well as children's toys, and wanted a playful logo for their online business. I drew an inflatable flamingo then gave it legs to make it more absurd and fun. The image is perfectly complemented by 'inflatable' style type which further suggests the client's inflatable products. I chose pastel colours to create a feminine tone, as the market will be mostly mothers, and paired them with brighter colours for a fresh modern feel.