The client provides a decluttering service specialising in high-end clients with art collections. The brief called for a stylish, sophisticated design, possibly using an Art Deco aesthetic. I framed the company initials using an Art Deco graphic, and to offset the ornateness of the frame, I chose a font which is simple and very reflective of the Art Deco era. This balance between simple and ornate elements creates a logo that is luxurious yet elegantly restrained.