Looca Beauty aims to inspire women to make informed, sound and sustainable decisions when choosing their cosmetic products. The contest holders wanted a packaging design which differentiates the brand in a competitive market and also a product which stands out through sophisticated simplicity. To achieve a sophisticated, feminine look I have created a pretty floral pattern which is balanced out by the white ribbon. The chosen font and minimal layout structure help in getting that elegant and premium feeling.
This premium packaging design aims to be left out on the counter and not hidden away in a drawer.