We are a lending institution that makes hard money loans for house flippers and real estate investors. These are short term loans for acquiring deals where a traditional bank doesn't really make sense. (please just google 'hard money loans' to get a further idea of what exactly it is).

Target audience:
-mostly men in their 20s, 30s, and 40s,
-located in USA
-I'm also attracting older wealthy investors on the other side of the equation (their money that I raise is what I'm lending to my borrowers)
-All of the people I'm dealing with take wealth creation, and investing very seriously.
-My people want to feel wealthy, powerful, and in control.
-We only buy hard assets with our investments (hence HARD alpha)