When I saw the brief that stated "… keep the concentration on garlic and beets," the very first thing I envisioned was a combination of the shapes, and colors which conveniently mirror each other, and are complimentary. The typeface, Carters Display, is a beautiful, vintage-style look that reflects the classic aesthetic of the color combination the "farm" feel they wanted. It reminds me of wallpaper you'd find in an old farmhouse or something you'd find adorning a can of packaged garlic in the kitchen of a family-owned Italian haunt.