PTFNY is a Physical Therapy, rehabilitation, health, wellness and self-improvement services.
Marek Wyszynski was a co-founder of The Feldenkrais Institute of New York. The Institute became the nation’s largest center devoted to the work of Dr. Moshe Feldenkrais.
Client wanted a simple and clean design design with personality, friendliness and human element.
The solution was to create a custom typographic mark while cleverly using negative space to portray the human wellness element.