Render West are consultants to architects, construction firms, engineers, marketers and real estate agencies; West Island Media can convert 2D plans and 3D designs into renderings, AR/VR experiences for display in ARch One mobile app and other VR/AR devices. They help their clients create Rhino, Sketchup and Revit static renders, augmented and virtual reality presentations that will showcase their architectural skills and the quality of their designs in the most effective way possible.
Client needed something that was "simple" yet complicated enough to represent 3d architecture. The design created was one of 'impossible drawings' inspiration at the same time the letter 'r' was used to create the impossible shape. It represented architectural and the brand in the most simple and effective way.