BRAND GUIDELINE

While a logo is a good place to start, you should consider building your “visual position” to be something larger. Building a system for your brand allows you to meet the demands of different media, while still presenting a cohesive identity.

🔵 Cover
🔵 About
🔵 Logo or wordmark.
🔵 Different logo “lockups”
🔵 Key colors.
🔵 Additional color palette options.
🔵 Corporate typefaces.
🔵 Standard typographic treatments.
🔵 Consistent style for images.
🔵 Have a full library of graphic elements.

✔ Portable Document Format (PDF)

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