This is logotype ins the style of neon sigh for a new photography/film studio called Neon Demon. It's a Toronto based studio space filled with colourful neon signs, a grungy warehouse type space filled to the brim with a colourful glow. The studio will have a unique feel and tone/ Client referred to some keywords : dark, grunge, sexual, rebellious, mischievous, 80s, retro future, blade runner, Tron, vintage, colour, street culture, dark, demon, counter-culture.
I came up with the Demon's face split in half and text inside of it.