We sell iced/hot teas, including different boba milk teas. We also sell small food items such as rice balls, popcorn chicken, and bubble waffles. We also sell coffee items. We want the store to be the type of place people can come in and study, have tea or snacks while hanging out or chatting. Part takeout-tea shop, part cozy cafe. Our target audience are high-school students to college students; our customers are almost equal men:women, but we have a bit more women that visit.
Our store is located in a growing suburban city, so it's primarily families, kids, and commuting college students. People around here seem to care alot about the ambiance and environment of the stores, but don't like to spend too much money.