Excerpt from the Brief
We are a lifestyle company here to motivate people to find their greatness and become a better version of themselves every day, but they have to be willing to wake up and work for it.
I currently own a successful CrossFit gym and am looking to create a second company, GRIND, to help inspire and motivate people on a global scale- not just in fitness but in all aspects of their life. In addition to my regular clients, I also see hundreds of people from around the world due to our location in a vacation hotspot. I want to spread the message of GRIND to all of these people and our branding (and logo) is an important part of this.