Health + Life offers services in the area of preventive medicine (e.g. health checks) for private customers and businesses.
Target group: the services are targeted towards B2C and B2B. Our typical B2C customers are looking for professional healthcare services in the area of preventive medicine and also willing to pay for those services. But we are not considered to be upscale or catering only to wealthy people, most of our customers are middle-class and upper middle-class. In B2B we cater to all types of businesses conducting health checks at large international corporations as well as local and medium sized businesses.
Characteristics: our customers value the high level of medical services but also the high level of service quality in a pleasant atmosphere. Our premises don't look like classical clinics but are rather arrange in a home-like style.