We sell dental products that incorporate a natural sugar substitute called xylitol. Xylitol is not only deliciously sweet and very healthy, but it also combats cavities. It is recommended by Dentists as a tasty and natural way to replace your sugar. Because it’s a low glycemic index sweetener, it’s also great for diabetics and people wanting to reduce their sugar intake.

Our Target Audience:
Age: 45-70
Gender: 60% Female, 40% Male
Average income: $80,000-$140,000
Interests:
Remaining healthy as they enter their elderly years (Not only to just live, but to live well. For some reason Sean Connery & Cary Grant come to mind)
Most are financially successful (Did you see their average income? Not bad grandma, not bad)
Very family minded – (Want to be around and involved in their children’s and or grandchildren’s lives)
About 40% shop primarily at natural product retailers like Whole Food Markets.