Colorful feathers and leaves flow around in a circle to represent the variety of organic flavors from all over the world, and are also a play on the company's name as in symbols that go with the gypsy lifestyle. Simple clean fonts are meant to contrast the complexity of the wreath, and to bring attention to the small-batch, craft and artisanal aspect of the chocolate. Playful, yet professional. Complex, yet simple. This design will look great in both digital and print, as well as in b&w.