A dandelion was an obvious choice for a symbol; a dandelion being blown in the wind- a whimsical childlike action- was a must. Yet to allow for playfulness and sophistication, I kept the design to two basic colours- a light pink and blue (a good representation for little boys and girls)- thus not overstated, but youthful. This was also the idea behind the silhouette style of the image. The chosen font is modern, youthful and basic.