As the company related to drug discovery focussed on cardiovascular health, I chose to keep the focus on the heart motif, creating a realistic vector piece and making use of of red and oranges to express positivity and excitement. A heart of course also represents life and the joys along with it. Rather than using a pill as a symbol- which could infer cold mechanisation, the heart represents natural health. I also made use of a simple blue text that would not take away from the symbol, yet still promoting the feeling of professionalism and reliability.