It is a modern line art drawing of a vintage oil can, a drop of oil drips out of it and looks like is "oiling" a minimal lotus flower. It is actually a playful read of the purpose of their product -
a technical and biodegradable penetrating oil, working like the WD-40 , which name "ID-ZEN" gives a focus on the "No stress, this product is the solution" state of mind they want to inspire to their customers.