The logo had to convey solidity, seriousness, modernity and technology, the elongated lines of the letters "A" and "X" represent the connections, exchanges and transactions, between buyers and sellers around the world, the sensation of going further and creating a platform that would unify games and crypto. The gray color symbolizes seriousness, sobriety, business, the orange color represents youth, freshness, movement, strength, directly associated with the world of video game players.