A classic, modernised vintage logo concept. I added a slight glowing effect in the shape of the dog in order to create a feeling of discipline and success, and also to add to the uniqueness of the logo.
My main goal was to keep it simple, yet with some depth and uniqueness.
The dog, its stance and everything altogether makes the logo highly memorable and recognisable.
The dog has a straight, healthy, one would say royal kind of stance, the kind of stance a well educated dog would have and clients would trust them their dogs for.