The company is based in Italy and provides a gadget for tourists that gives them access to Wi-Fi on the go.
The CH asked for a clean, flat and friendly logo. They didn't have yet a precise idea on how the logo should look and trusted us on creating original ideas. I decided to go for visualising the company name - Surf Around, in such a way that the waves would create a Wi-Fi symbol.
I decided that the logo should be circle-shaped in order to create the friendliness that the CH asked for. Negative Spacing helped to make the logo clean and simple.