The main aim of the company is teaching and creating new specialists in the beauty industry.

The logo had to be more feminine than masculine, so I went for purple-pink shades and feminine shapes. The main idea is that the teacher is showing the student what beauty is, therefore the amazed face shape on the left. I chose a circular shape to create a calm and friendly atmosphere.

We worked on the typography with the CH and he/she wanted lead separated while the other two words united.

I used negative space to create a clean and simple look.