The CH asked for a logo that he could use on his Pats Army fan blog, that will look like the team's logo yet be different. After some research on the team and their logo, I created a colour palette that helped make the connection between my logo and the original. I also used the symbolic hat that fans wear on matches and a football on the background to make it obvious what the logo is for and what industry it is in. Using basic shapes I created the silhouette of a fan and the city skyline on the background of where the team originates. All in all a clean concept that matches the industry and the NFL spirit.