This is a logo for the Home concierge service. My initial idea was to create a minimal and easily recognizable symbol for the company, yet I wanted to make it luxurious. Luxury should refer to a high-quality standard for the services that the company provides for its clients. Considering all of this, I custom-made a C letter and paired it with a key and a small house as an ornament of the key. Following the message of high-quality service, I used a serif font that underlines a classy and sophisticated impression of the design.