Brand Name - VX3
Brand Meaning - VX3 actually comes from Veni Vidi Vici (Latin for I came, I saw, I conquered - VVV (v times 3))
Product/Market - It will sell different products like supplements, apparel, accessories, etc... The brand is all about conquering your goals.
I was thinking of a design with V on one side, and 3 on the other side. In the middle will be an X made of 2 swords or maybe 1 sword and 1 spear (since veni vidi vici is credited to Julius Caesar). The design of the X should also look like an X so it reads VX3 when looking at the design. I also like designs in a circle like examples below but not mandatory.