My concept for this app logo, was to use simplicity and "minimalism" to create a direct image for the end goal of the app.

I wanted to stay away from typical delivery imagery (cutlery, speed etc) to show that speed for this service is there by default, and you only have to focus on the food that you want.

Inspired by the simplicity of apps such as Airbnb, Pocket and Fancy (as mentioned in the brief), this is the result.