For this design, I started off with a hexagon to mimic vintage logo badges, since the band originally requested a logo design. I used retro display fonts for the type and also created a vintage flag/banner around the bottom. I vectorized a creative commons royalty free image of a dog in a hat to mimic similar ads of the 50's that featured stylized gentlemen instead. The dashed stroke as well as the overall distress add a worn feel faded blue shade allude to casual, durable, & American sensibilities.