For this design, I focused on a unique Bodoni swash style typeface which serif's offered not only a contrast to the san serif style of your competitors but also a subtle musical element. I carried the subtle music element over by including a bracket (also used in music transcription) and then modified the letters to further customize your initial letter mark. I chose colors not used in your competitors' logo marks, but ones that also worked well with the lighting style of your images and brand design.