For this logo/brand design, I went back to the more luxurious (as noted in the brief) and a bold lettering, while retaining the initial idea of the former monoline slab design. It's a simple wordmark design with a nod to slight rustic flair that can stand as it's own or work with other brand elements. As an emblem, it fits well within a circle with minimal ornaments to keep it clean and make it stand out. I also created a lettermark that stands alone or works with a submark. Using the letter "S" I created a folk bird character symbol mark that also works with a submark or standalone on merch products.