Customized stacked wordmark logo design: Working with the client's suggestions, I started with 2 different base fonts. For "Uriel", I went with a gothic blackletter type, which I further customized for a more decorative display. For "Machine", I started with a wide, uppercase, modern slab serif-font. I kept the enclosed ligatures from the previous design and added a few points on the upper slabs to make it more hardcore, while still retaining its steampunk style.