My logo proposal focuses on combining the luxurious and feminine touch, as main style attributes.
The luxurious style is given by the gradient color variation of the aquas, with a green color, which also gives the feeling of cleanness and environment (thinking of Durango, as semi-resort town).
Through the circle shape I wanted to capture the idea of services related to cleaning (englobing services), or it can stand for the protective idea (your company will take care of client’s needs, you got everything covered).
The feminine style is given by the smoothness of the handwritten font. The color of the font is an indigo / ink color variation, which I’ve also used it as a background dark contrast, which I think it goes well and gives an elegant and business-like style (thinking of the luxury owners clients).
Add to this, the circle shape and the gradient colors represent a balance between the geometric and organic styles.