The name of the company the design was made for in a classical style font with serifs. There are two elongated isosceles triangles with the base facing the lettering. This emphasizes the company name. Over top I have a fountain pen drawing a line to reinforce the idea of a pen company. In addition, there is a wireless signal coming from the breather hole in the fountain pen nib. This combines the pen aspect of the company to the technology side of the company.