The Company "life's better without doors" is the jeep enthusiast and are trying to capitalize on their potential interest in producing merchandise, events ,business , and featuring products that are needed when enjoying jeep life with the doors removed from vehicle.
The client seem to be drawn toward minimalist designs where the sketch almost seems have been drawn in assymetry and the jeep may look a little banged up. So, i created the jumping jeep concept with powerfull style yet keeping its simplicity. The jumping jeep represent the "freedom" as freedom as without door vehicles. The jeep with macho style, ability to endure in all way depicting the flexibility and masculinity.