Phaseone is a consulting firm dedicated to uncovering investment opportunities in the private equity sector. Seeking a fresh and modern brand identity, they emphasized a desire to move away from traditional finance aesthetics.
The logo embodies their mission of "connecting founders with like-minded investors," represented visually through a clever interplay of two dots, symbolizing connection and collaboration. The design is characterized by solid, bold lines and a symmetrical structure, reflecting core values of trust, alignment, and professionalism.
Versatile in its application, the logo performs beautifully in both black and white, as well as in color, adapting seamlessly to light and dark backgrounds. It conveys a sense of premium vibrancy, striking a balance between sophistication and approachability—exactly as Phaseone envisioned, steering clear of conventional finance imagery.