“La Brasería de la Viña” is a chain of fine road restaurants in Spain. The first restaurant was opened in Ribera del Duero region in Spain. It is one of the most recognised wine origin denominations in the world.
"La Brasería de la Viña" means "the vineyard brasserie".
I crafted a clean and charismatic wordmark inspired by the vineyard landscapes. The new identity tells a compelling story of a restaurant & store proud of their roots and aiming allways to offer a pleasant experience.
The Brand Voice still has a casual and accessible message (not too luxurious/ fancy as the expensive city restaurants), but at the same time it is quite elegant and sophisticated. This convince clients that they will get the most of the money spent during their trip.
A great objective was to design a logo that is easily recognizable from distance, easy to memorize and works well at any scale.