Brand Manual for a DJ.
Luxury and Fun brand guide. Strong and bold and it wouldn't turn off his potential wedding clients.
The main headline typeface is inspired by the classical roman sans serif typeface, it blends well with high contrast logo and conveys luxury while being very modern at the same time. I found Right Grotesk to perfectly match with the "Gym Enthusiast" lifestyle and is cool for sharing loud message using it.
The colors are within same line, strong, bold & fun on one side and luxurious on the other. Here is a new twist on the royal and expensive look- Royal Blue, Orange Red and Purple. The New Modern classical luxury.
I archived a balance between - not too much luxury and not too much fun.