We’re targeting a wide age range of women between 21-55. Our target’s name is Melissa and she loves reading fashion lifestyle blogs. Not so she can follow trends though. She loves looking for inspiration and finding unique pieces that she can wear in funky ways. She’s the kind of woman people go-to for fashion advice because she always looks confident in anything she wears. Melissa takes pride in her purchase choices and believes they tell a story about who she is. She's a lover of good design and won't buy anything that doesn't have a point of view.