Logo design for the North Florida Health Center that provides mental health and substance abuse treatment in the form of psychotherapy to all age ranges and populations.
The icon features the center initials, NFHC, and a butterfly on a branch with 2 leaves. Letter F is defined by negative space for added visual interest. The butterfly is stylized.
The butterfly was chosen as it represents a charismatic and mesmerizing animal that embodies transformation and change (metamorphosis), growth, delicacy and grace, well-being and health. Similarly, leaves allude to growth, transformation and renewal.
A blue color palette was chosen. The icon is complemented by a modern sans serif typeface.
2023, 1-to-1 project.