Logo design for C&C Veterinary Services, a Texan veterinary clinic specializing in large animal medicine.

The icon incorporates a horse, a cow, a goat and a sheep as large farm animals and typical patients of the clinic. A dog represents the occasional small animal patient. A stethoscope as visual nod to the veterinary profession is incorporated around the sheep's neck, the simplified veterinary Asclepius symbol is in the sky.
The shapes are simple and have a retro aesthetic, thereby conveying a serious, mature tone that appeals to an older, male target group. Corners are rounded and friendly, the goat is playfully standing on the back of the horse, the sheep is looking at the viewer and the dog is looking back to group - all adding a sense of personality and warmth.
The chosen color palette pairs turquoise to a muted brown and is complemented by a combo of traditional serif and modern sans serif typefaces.

2023, 1-to-1 project.