Logo design for Losacano's Marine Services LLC, a marine technician business servicing marine engines of all kinds. It is ran by a US Coast Guard veteran with a deep connection to the ocean who was looking for a weird, fun and rugged logo design for the business that stands out against the sea :) of stereotypical anchor and helm designs.
A set of appropriate concepts had been presented. The chosen final design features a wrench (symbol for technician) riding a simplified boat engine rodeo-style. A captain's hat is flying off in the turmoil and waves clash below (nautical theme). Letter L (brand initial) is incorporated in multiple instances. The design received a distressed texture treatment for a rugged effect.
2023, 1-to-1 project.